Sunday, 19 January 2014

Content Analysis and Findings for Prelimenary Task

Here is a content analysis of school magazines which will help me in my prelimenary task.

School Magazine Title Grapevine (Marlwood) Contact (Castle) School Weekly Fly Upbeat FHH All Sports The Griffin Heworth CHS Mag The Kings School Prep School Get Ready
Formal Title NO YES YES NO NO YES NO YES YES YES YES YES NO
Colloquial Title YES NO NO YES YES NO YES NO NO NO NO NO YES
Image 1 person NO YES YES YES YES NO NO NO YES YES YES NO YES
Image 2 person NO NO YES NO NO NO YES YES NO NO NO NO NO
Image 2+ person YES YES YES NO NO YES NO NO NO NO YES YES NO
School Logo NO NO NO NO NO YES NO YES YES NO NO NO YES
Primary Colours YES YES YES YES YES YES YES NO YES YES YES YES YES
Secondary Colours YES NO NO YES YES NO NO YES NO YES YES NO YES
2+ Sub Headings NO (1) YES YES YES YES YES YES YES YES YES YES NO YES
Quote Used NO NO NO NO NO NO NO NO NO NO NO YES NO

Findings

From the content analysis I have found that almost all school magazines have 2+ sub headings to cram in information to entice the reader to the magazine. Other trends include primary colours being used in almost every magazine to keep the image simple as it is quite a formal magazine, with no need for radical colouring. What suprised me about this content analysis is that less magazines had a school logo on them than I expected and only one out of the 13 school magazines analysed had a quote used on the front cover.
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